Bioferia x LabSunshine

Creative direction & Set design

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Bioferia is one of the largest sustainable fairs in Latin America, opening its doors in 2018 for a two-day festival celebrating the environment and sustainable consumption.

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In partnership with the creative agency Sunshine Lab, our specific role was to take full creative ownership of the Ethical & Slow Fashion space within the festival.

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Our Core Deliverables:

• Experiential Design: We designed and implemented the entire set, ensuring the aesthetics and physical execution aligned with the slow fashion movement's values, creating a space that was both visually engaging and ethically sound.

• Brand Curation: We provided the platform for key, mission-aligned brands to showcase their products, fostering a central hub for sustainable fashion.

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Brands such as Patagonia, Biotico, Michu BsAs, Warmi, FlanMixto, and others took part in the space, confirming the zone's status as the definitive platform for the ethical fashion movement at the largest event of its kind in the region.