Lancet Countdown Campaign

Creative Direction & Campaign Design

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The Lancet Countdown is an internationally recognized research project tracking the world's responses to current climate change and the resulting impacts on our health. Through emissions from energy production, transport and industry, the Czech Republic has warmed by 2°C. Yet Czech residents still often believe that the statistics on the impacts of climate change are relevant to other countries that have been struggling with heatwaves, water and food shortages for years.

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We partnered with Co Bude Dal?  to design a creative campaign that would help inform the people of the Czech Republic about the relationship between climate change and human health, and what are the possible solutions.

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The creative concept was to work on impactful and simple images that would explain fast and graphically the connection between environmental deterioration and its consequences of it on our bodies and health. Our main goal was to open up the conversation with the audience and established the topic in the social agenda.

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Project Manager: Matej Prokop (Co Bude dal?)

Creative Direction: Caro Weisberg

Design team: Caro Weisberg & Jullie Mallat.

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