Lancet Countdown Campaign

Creative Direction & Campaign Design

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The Lancet Countdown is an internationally recognized research project tracking the world's responses to current climate change and the resulting impacts on our health. In the Czech Republic, where the country has warmed by 2°C, many residents still perceive climate statistics as relevant only to other distant countries.

We partnered with Co Bude Dal? to lead the strategic adaptation and visual reinterpretation of this urgent global report for the Czech audience.

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Our core mission was to design a creative campaign that would help inform the public about the direct, immediate relationship between local climate change and human health, and present actionable solutions.

The creative concept involved translating complex, data-driven climate-health findings into striking, body-centered visuals deployed across multiple high-impact media channels.

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Our campaign utilized a full spectrum of media to successfully drive dialogue and awareness:

• High-Impact Media: Deployed provocative, data-driven visuals on social platforms and CLVs across Prague’s streets to establish the topic in the social agenda.

• Expert Engagement: Orchestrated and hosted a crucial panel discussion that brought together leading health professionals and scientists to validate the findings and open up public conversation.

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Project Manager: Matej Prokop (Co Bude dal?)

Creative Direction: Caro Weisberg

Design team: Caro Weisberg & Jullie Mallat.

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