Natura 

Art direction & Brand Activations
 

Natura is Brazil's largest cosmetic beauty care brand, recognized globally for its positive impact on the planet and human health. From the packaging to ingredient sourcing and operations, their entire business model strives to minimize environmental impact.

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In partnership with the creative agency Sunshine Lab, we designed, implemented, and delivered multiple brand activations and exhibitions for Natura. Our central directive was to translate their commitment to sustainability into tangible, immersive, and high-quality physical experiences.

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Core Deliverables & Execution Strategy:

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We delivered concepts by strictly embracing the most impactful and sustainable-driven ideas across all events:

• Circular Design: Prioritized the re-purposing of materials and ethical sourcing for all set design and props.

• Sustainable Collateral: Introduced innovative, environmentally friendly materials, such as plantable paper for gift cards and event collateral.

• Scale and Diversity: Managed the creative execution for a diverse range of activations, including:

  • New product launches during Buenos Aires Fashion Week.

  • Intimate, educational customer workshops.

  • Private media events and high-traffic shopping mall store activations.

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Each activation was successfully set to a different purpose, public, and location, maintaining a consistent and authentic reflection of Natura's sustainable brand values.​