Plastic Ocean

Creative direction and Set design

 

In collaboration with LabSunshine and Water Journey, we executed a photographic campaign designed to raise critical awareness about plastic consumption and the impact of daily discards on our waterways.

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The core of the project was an act of documentary and translation: taking tangible pollution and elevating it into high-impact set pieces.

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Collaborative Execution:

• Sourcing the Set: Water Journey collected the raw material—the actual garbage and plastic pollution found in the Río de la Plata (Buenos Aires).

• Creative Direction: As Creative Director, my role was to conceptualize and execute the set design and styling, transforming the discarded waste into evocative photographic environments.

• Visual Delivery: Sol Abadi (LabSunshine) captured the photos, Belén Cavanagh (LabSunshine) managed the production, and Diego Speroni handled the post-production.

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Through this unique, localized collaboration, the campaign successfully bridged the gap between a remote environmental problem and an urgent visual reality.