Regeneratie Cooperatie Summit

Creative Direction & Campaign Lead

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Collaborated and created the concept behind the campaign for the Regeneratie Cooperatie summit in Amsterdam. 
 

The Regeneratie Cooperatie is a committed group of entrepreneurs, scientists, activists, and artists dedicated to fostering a world where all people see and behave as parts of nature. They offer workshops and learning spaces to help co-create a regenerative future.

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The idea behind the summit was to make people feel that they are part of the solution, inviting them to fundamentally rethink our relationship with nature, culture, economy, and also ourselves.

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The Creative Strategy for Co-Creation:

• Urban & Approachable Identity: Our creative concept delivered a set of urban and vibrant visual guidelines, ensuring the summit felt approachable and relatable to the incredibly diverse public participating in the event.

• Showcasing the Coalition: The design was specifically crafted to showcase the diverse stories behind the cooperative and relate to the different, complex topics of regenerative culture.

• Signaling Inclusion: By focusing on approachability, relatability, and vivid energy, we helped position the summit as a genuine platform for collective leadership and co-creation, successfully bringing together key stakeholders who are driving change.