SantaClara

Creative direction and brand design

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Santa Clara is a premium, vegan bags & accessories brand built on a commitment to cruelty-free and sustainable fashion.

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Our partnership began at the early start of the brand's life, where we took the lead on crafting the entire visual and conceptual identity. The primary focus was on reflecting a young, modern, and ethically-driven aesthetic that would immediately resonate with the target consumer.

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Our Core Strategic Deliverables Included:

• Brand Image & Identity: Defining the foundational visual identity, aesthetic, and overall brand tone.

• Styling & Art Direction: Creating the signature styling and art direction for all photographic and campaign content.

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This hands-on, end-to-end creative approach ensured SantaClara launched with a strong, unified, and highly distinct visual presence in the conscious fashion market.