tedxamsterdam 2025

Creative Direction & Design

​​

Propelled by a dedicated volunteer team, TEDxAmsterdam moved from concept to stage lights.

One year in the making. Fifty volunteers. Countless ideas worth spreading 💚
 

Audience: A diverse, forward-thinking community of changemakers, creatives, entrepreneurs, and citizens.

​​

Campaign Concept: As Amsterdam celebrates its 750th anniversary, TEDxAmsterdam invites you to look not only back... but also forward.

​​

“Amsterdam Reimagined” is a call to rethink the city’s identity, systems, and spirit. What would Amsterdam look like if we dared to redesign it - more inclusive, sustainable, connected, and future-facing?

​

Visual Identity Strategy:
 

• The Co-Creative X: The visual identity reinterprets the TEDx "X" as a living, moving element, explicitly signaling that Amsterdam’s future is not something to watch, but to co-create.

• Engagement through Ambiguity: We utilized blurred, puzzle-like compositions that invite the audience to mentally fill in the gaps, making them active participants in the reimagining process.

• Dynamic Storytelling: Incorporated motion imagery to reflect the city’s constant transformation and used bold typography for immediate impact and accessibility.

​​​