tedxamsterdam 2025

Creative Direction & Design

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Propelled by a dedicated volunteer team, TEDxAmsterdam moved from concept to stage lights.

One year in the making. Fifty volunteers. Countless ideas worth spreading 💚
 

Audience: A diverse, forward-thinking community of changemakers, creatives, entrepreneurs, and citizens.

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Campaign Concept: As Amsterdam celebrates its 750th anniversary, TEDxAmsterdam invites you to look not only back... but also forward.

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“Amsterdam Reimagined” is a call to rethink the city’s identity, systems, and spirit. What would Amsterdam look like if we dared to redesign it - more inclusive, sustainable, connected, and future-facing?

 

TEDxAmsterdam 2025 becomes a stage for bold ideas, civic imagination, and changemakers, from grassroots to global, who challenge how we live, move, work, and connect. It’s not about utopia, but about honest, hopeful reimaginings.

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The campaign centers on imagination, civic responsibility, and storytelling to inspire change that feels grounded, urgent, and human.

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Visual Identity Strategy:
 

• The Co-Creative X: The visual identity reinterprets the TEDx "X" as a living, moving element, explicitly signaling that Amsterdam’s future is not something to watch, but to co-create.

• Engagement through Ambiguity: We utilized blurred, puzzle-like compositions that invite the audience to mentally fill in the gaps, making them active participants in the reimagining process.

• Dynamic Storytelling: Incorporated motion imagery to reflect the city’s constant transformation and used bold typography for immediate impact and accessibility.

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