World refill day 2023

Creative Direction & Design​

​

Directed and in partnership with Protect Blue - an Ocean focused creative agency - we've designed and create the campaign for the World Refill Day and Global Reuse Summit 2023.

World Refill Day is a global day of action to prevent plastic pollution and help people live with less waste.  On June 16th, join millions of people around the world taking action to prevent plastic pollution. World Refill Day is a City to Sea campaign.

​

A paste-up & nautical expression - the concept behind the campaign was to be dynamic, bold and playful. The identity mixes the corporate and the activism side of the brand with a powerful & vibrant visual identity.