World refill day 2023

Creative Direction & Design​​
 

Location: UK (Global reach)

Audience: UK & global zero-waste community

Visual Identity: Paste-up meets nautical - corporate meets activist

 

We designed the brand identity and creative asset toolkit for World Refill Day- a global action day against plastic pollution. The visual identity was created to mobilize the UK and global zero-waste community.

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The 2023 campaign reached an estimated 1 billion people via media coverage and saw 100 million people engaged on social media, with over 80 countries participating - reinforcing reuse as the solution to the plastic crisis.

 

Directed and in collaboration with Protect Blue - an Ocean focused creative agency.

 

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